Responding to Challenge - Adapting to Change
Ad Hoc Surveys (tailor made research for a single client)
1) Quantitative
- Face to face surveys
- Online surveys
- Telephone surveys
2) Qualitative
- In depth interviews
- Group discussions
Syndicated quantitative surveys (multi-client research)
1) Company image evaluation (since 1998)
- Physicians
- Pharmacists (Hospital & Retail)
- Public
2) Biologic Agents and JAKis monitoring (BIAMO) (since 2020)
- Physicians
3) Digital Engagement of Pharma Companies (since 2020)
- Physicians
4) ConsuBus: research to the public concerning health matters only (since 2002)
Ad Hoc or Syndicated basis
1) Market Research solutions
- Brand monitor
– Market Shares monitor (monthly, quarterly, biannually, yearly)
– KPIs monitoring
– Patient files
– Real World Data - Market Size Estimation with our unique methodology
- Audience targeting
2) Market Research Tools
- Degree of Loyalty
- Brand loyalty typologies
- Brand equity
- Adoption ladder
- Identification of hidden drivers for prescription/ evaluation
3) Patients’ research on specific diseases (e.g.)
- Diabetes
- Rheumatoid Arthritis
- Multiple Sclerosis
4) Social media monitor
- Share of Voice
- Content Tone Analysis
- Sentiment Tone Analysis
- Popularity Index
Responding to Challenge - Adapting to Change
RESEARCH & CONSULTING
Ad Hoc Surveys (tailor made research for a single client)
1) Quantitative
- Face to face surveys
- Online surveys
- Telephone surveys
2) Qualitative
- In depth interviews
- Group discussions
Syndicated quantitative surveys (multi-client research)
1) Company image evaluation (since 1998)
- Physicians
- Pharmacists (Hospital & Retail)
- Public
2) Biologic Agents and JAKis monitoring (BIAMO) (since 2020)
- Physicians
3) Digital Engagement of Pharma Companies (since 2020)
- Physicians
4) ConsuBus: research to the public concerning health matters only (since 2002)
Ad Hoc or Syndicated basis
1) Market Research solutions
- Brand monitor
– Market Shares monitor (monthly, quarterly, biannually, yearly)
– KPIs monitoring
– Patient files
– Real World Data - Market Size Estimation with our unique methodology
- Audience targeting
2) Market Research Tools
- Degree of Loyalty
- Brand loyalty typologies
- Brand equity
- Adoption ladder
- Identification of hidden drivers for prescription/ evaluation
3) Patients’ research on specific diseases (e.g.)
- Diabetes
- Rheumatoid Arthritis
- Multiple Sclerosis
4) Social media monitor
- Share of Voice
- Content Tone Analysis
- Sentiment Tone Analysis
- Popularity Index
MARKET AREAS & TARGET GROUPS
Market Areas (indicatively)
- Rx medicines
- O.T.C. (over the counter)
- Vaccines
- Medical Technology products
- Injectable cosmetology treatments
- Diagnostics
- Hygiene care products
- Cosmetics / Dermocosmetics
- Veterinary medicines
- Baby foods / Infant formulas
Target Groups
- Physicians
- Pharmacists
- End users / Patients
- Caregivers
- Public
- Nurses
- Pharmaceutical warehouses
Responding to Challenge - Adapting to Change
Responding to Challenge - Adapting to Change
MARKET AREAS & TARGET GROUPS
Market Areas (indicatively)
- Rx medicines
- O.T.C. (over the counter)
- Vaccines
- Medical Technology products
- Injectable cosmetology treatments
- Diagnostics
- Hygiene care products
- Cosmetics / Dermocosmetics
- Veterinary medicines
- Baby foods / Infant formulas
Target Groups
- Physicians
- Pharmacists
- End users / Patients
- Caregivers
- Public
- Nurses
- Pharmaceutical warehouses
We Provide Our Clients With Answers
SOLUTIONS
Are you asking the right Questions?
Q1 – Is your brand a leader or a follower?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q8 – Do you get your message through to physicians?
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q15 – And your strengths? Are you sure you explore them?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
Insights ► Reflection ► Opinion ► Belief ► Behavior
We Provide Our Clients With Answers
SOLUTIONS
Are you asking the right Questions?
Q1 – Is your brand a leader or a follower?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q8 – Do you get your message through to physicians?
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q15 – And your strengths? Are you sure you explore them?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
