Aliki is a Pharmacist and holds a postgraduate degree in BA from Athens University of Economic and Business and an MSc in Management with major in Marketing, from Durham University Business School.
As a third generation Pharmacist she was supposed to follow the family tradition and started her career as in charge of a Pharmacy. Soon, however, she moved to the EOF laboratory and then to the Quality Control Department of a Pharma Company in England. Finally, after her postgraduate studies, her ever challenge seeking spirit landed her to Market Research.
IMS was her first job, followed by Nielsen where she established the Pharmaceutical Division, until 1993 when she founded Medi – Mark.
In the early nineties the need for promoting and sharing best practices in the area of Pharmaceutical marketing lead to the birth of EEFaM. Aliki was a founding member and the first President. Ever since, she shares and discusses best practices as a speaker for Pharmaceutical marketing related conferences and training seminars.
Because life is all about facing new challenges, Aliki also expanded to other Marketing areas and served as marketing consultant for the Hellenic Bank Association, as well as, DEPA (Public Natural Gas Company).
She always tries to be the best and up to date. Paraphrasing C.S. Lewis, her moto is: “It is never too late to set another goal or to dream a new dream!”