Responding to challenge - adapting to change
1) Quantitative
2) Qualitative
1) Company image evaluation (since 1998)
2) Generics’ prescription habits and perceived image
(since 2008)
3) Health and the Web (since 2012)
4) ConsuBus: research to the public concerning
health matters only (since 2002)
Most of our syndicated studies are conducted face to face
in order to assure reliability and better representation.
- Brand monitor
- Medical Visit evaluation
- Degree of loyalty
- Brand loyalty typologies
- Brand equity