Responding to Challenge - Adapting to Change
Ad Hoc Surveys (tailor made research for a single client)
1) Quantitative
- Face to face surveys
- Online surveys
- Telephone surveys
2) Qualitative
- In depth interviews
- Group discussions
Syndicated quantitative surveys (multi-client research)
1) Company image evaluation (since 1998)
- Physicians
- Pharmacists
- Public
2) Generics’ prescription habits and perceived image
(since 2008)
- Physicians
- Pharmacists
- Public
3) Health and the Web (since 2012)
- Physicians
- Public
4) ConsuBus: research to the public concerning health matters only (since 2002)
Most of our syndicated studies are conducted face to face in order to assure reliability and better representation.
Ad Hoc or Syndicated basis
1) Reasearch tools:
- Brand monitor
- Patient Files – Real World Data
- Medical Visit evaluation
- Degree of loyalty
- Brand loyalty typologies
- Brand equity
2) Market size estimation with our unique methodology
3) Patients’ research on specific diseases (e.g.)
- Diabetes
- Rheumatoid Arthritis
- Multiple Sclerosis
4) Social media monitor
- Share of Voice
- Content Tone Analysis
- Sentiment Tone Analysis
- Popularity Index
Responding to Challenge - Adapting to Change
RESEARCH & CONSULTING
Ad Hoc Surveys (tailor made research for a single client)
1) Quantitative
- Face to face surveys
- Online surveys
- Telephone surveys
2) Qualitative
- In depth interviews
- Group discussions
Syndicated quantitative surveys (multi-client research)
1) Company image evaluation (since 1998)
- Physicians
- Pharmacists
- Public
2) Generics’ prescription habits and perceived image
(since 2008)
- Physicians
- Pharmacists
- Public
3) Health and the Web (since 2012)
- Physicians
- Public
4) ConsuBus: research to the public concerning health matters only (since 2002)
Most of our syndicated studies are conducted face to face in order to assure reliability and better representation.
Ad Hoc or Syndicated basis
– Brand monitor
– Patient Files – Real World Data
– Medical Visit evaluation
– Degree of loyalty
– Brand loyalty typologies
– Brand equity
Market size estimation with our unique methodology
Patients’ research on specific diseases (e.g.)
- Diabetes
- Rheumatoid Arthritis
- Multiple Sclerosis
Social media monitor
- Share of Voice
- Content Tone Analysis
- Sentiment Tone Analysis
- Popularity Index
MARKET AREAS & TARGET GROUPS
Market Areas (indicatively)
- Rx medicines
- O.T.C. (over the counter)
- Vaccines
- Diagnostics
- Hygiene care products
- Cosmetics / Dermocosmetics
- Veterinary medicines
- Baby foods / Infant formulas
Target Groups
- Physicians
- Pharmacists
- End users / Patients
- Caregivers
- Public
- Nurses
- Pharmaceutical warehouses
Responding to Challenge - Adapting to Change
Responding to Challenge - Adapting to Change
MARKET AREAS & TARGET GROUPS
Market Areas (indicatively)
- Rx medicines
- O.T.C. (over the counter)
- Vaccines
- Diagnostics
- Hygiene care products
- Cosmetics / Dermocosmetics
- Veterinary medicines
- Baby foods / Infant formulas
Target Groups
- Physicians
- Pharmacists
- End users / Patients
- Caregivers
- Public
- Nurses
- Pharmaceutical warehouses
We Provide Our Clients With Answers
SOLUTIONS
Are you asking the right Questions?
Q1 – Is your brand a leader or a follower?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q8 – Do you get your message through to physicians?
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q15 – And your strengths? Are you sure you explore them?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
Insights ► Reflection ► Opinion ► Belief ► Behavior
We Provide Our Clients With Answers
SOLUTIONS
Are you asking the right Questions?
Q1 – Is your brand a leader or a follower?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q2 – Where is the Market heading to? Are there any unidentified challenges?
Q3 – Have you explored your Market’s full potential?
Q4 – Are there any unmet needs in your market? Do you know them?
Q5 – Do you respond to your Patients’ true needs?
Q6 – Is your brand unique in any way? What do physicians believe?
Q7 – Physician’s Loyalty! Everybody aims to it, but have you achieved it? What about your competitors?
Q8 – Do you get your message through to physicians?
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q9 – “Stage fright”? Let’s evaluate your public campaign together!
Q10 – Do physicians value your company the way you believe or you would like?
Q11 – Do you monitor your brand through market research? Get your KPIs straight.
Q12 – How would your new medicine be best positioned? Or your existing medicines re-positioned?
Q13 – How do you launch the Market’s new leader?
Q14 – Is there something that physicians won’t tell you face to face? Weaknesses? We’ll find them.
Q15 – And your strengths? Are you sure you explore them?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?
Q16 – Are there any threats in your Market? How do you face them? Let us find your opportunities.
Q17 – Wondering about Physicians’ prescribing behavior? It’s not necessarily a black box. See beyond politically correct answers.
Q18 – Efficacy and safety: typical decision making drivers. Are they the only ones? “The truth is out there”
Q19 – Needing the reasons why? Reveal them with our qualitative tools.
Q20 – Ever thought about your brand’s connotations and what they actually mean?